Work

Strategic Communication

Year: 2013

Type: book-chapter

Source: Routledge eBooks

DOI: 10.4324/9780203148112-14

Author: Daniel A. Stout

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193202579

FWCI: 37.9

Cites:

Cited by: 94

Related to: 10