Work

Opportunities and Challenges of Green Marketing

Year: 2021

Type: book-chapter

Source: Palgrave studies of marketing in emerging economies

DOI: 10.1007/978-3-030-74065-8_11

Author: Daniel Ofori

Institution: University of Cape Coast

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3193333974

FWCI: 17.91

Cites: 76

Cited by: 24

Related to: 10