Work

Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits

Year: 2021

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.2021.1908784

Authors: Rodrigo Uribe, Rafael Labra, Enrique Manzur

Institution: University of Chile

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193362019

FWCI: 5.974

Cites: 125

Cited by: 41

Related to: 10