Work

Branded there, made here? How country equity influences fashion product consumers in China

Year: 2021

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2021.1939757

Authors: Dong Shen, Feng Liu, Joseph Richards

Institution: California State University, Sacramento

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193644282

FWCI: 0.652

Cites: 37

Cited by: 6

Related to: 10