Work

Innovation in educational marketing: a study applied to Brazilian private higher education institutions

Year: 2021

Type: article

Source: Journal of Marketing for HIGHER EDUCATION

DOI: 10.1080/08841241.2021.1966157

Authors: Fernanda Edileuza Riccomini, Claudia Brito Silva Cirani, Samara de Carvalho Pedro, Daniela Menezes Garzaro, Kambou Sie Kevin

Institutions: Universidade Nove de Julho, Centro Universitário FEI

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

OpenAlex ID: W3193727353

FWCI: 2.298

Cites: 79

Cited by: 20

Related to: 10