Work

Driving forces of repurchasing social enterprise products

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-08-2020-0381

Authors: Hsueh Ling Wu, Tser Yieth Chen, Bo Heng Chen

Institution: National Taipei University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193879907

FWCI: 3.447

Cites: 72

Cited by: 23

Related to: 10