Work

Exploring an in-store customer journey for customers shopping for outdoor apparel

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102722

Authors: Nic S. Terblanche, Martin Kidd

Institution: Stellenbosch University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3193934832

FWCI: 2.528

Cites: 107

Cited by: 15

Related to: 10