Work

Assessing the Impact of Bobby Knight on the Brand Equity of the Texas Tech Basketball Program

Year: 2003

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340301200107

Authors: Matthew J. Robinson, John J. Miller

Institutions: University of Delaware, Texas Tech University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W319434485

FWCI: 1.326

Cites: 4

Cited by: 23

Related to: 10