Work

Green Marketing: An Introduction

Year: 2021

Type: book-chapter

Source: Palgrave studies of marketing in emerging economies

DOI: 10.1007/978-3-030-74065-8_1

Authors: Chipo Mukonza, Robert E. Hinson, Ogechi Adeola, Isaiah Adisa, Emmanuel Mogaji, Ayça Can Kirgiz

Institutions: Tshwane University of Technology, University of Ghana, Pan-Atlantic University, Olabisi Onabanjo University, University of Greenwich, Istanbul Kent University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3194516103

FWCI: 35.83

Cites: 37

Cited by: 31

Related to: 10