Work

Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity

Year: 2021

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/ijcs.12746

Authors: Hongli Zhang, Ruiqin Li, Ann Veeck, Hongyan Yu

Institutions: Jilin University, Renmin University of China, Western Michigan University, Sun Yat-sen University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundamental Research Funds for the Central Universities

Award: G7511362131

OpenAlex ID: W3194601809

FWCI: 1.38

Cites: 129

Cited by: 10

Related to: 10