Work

The three-component dimension-based model of self-brand user image congruence

Year: 2021

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2021.1897865

Authors: Oleg Gorbaniuk, Michał Wilczewski, Magdalena Kolańska, Paweł Krasa

Institutions: John Paul II Catholic University of Lublin, University of Warsaw, University of Zielona Góra

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Narodowe Centrum Nauki

Award: G7072690060

OpenAlex ID: W3194615033

FWCI: 0.689

Cites: 76

Cited by: 9

Related to: 10