Work

The influence of brand experience on satisfaction, uncertainty and brand loyalty: a focus on the golf club industry

Year: 2021

Type: article

Study design: Observational Study

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-11-2020-0115

Authors: Mi Ryoung Chung, Jon Welty Peachey

Institutions: Florida International University, University of Illinois Urbana-Champaign

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3194741103

FWCI: 4.136

Cites: 75

Cited by: 23

Related to: 10