Work

Effective Marketing Strategies of McDonald’s in Malaysia and Indonesia

Year: 2021

Type: article

Abstract: The purpose of this study is to examine the effective marketing strategies of McDonald’s in Malaysia and Indonesia. The research method used online survey and analyzed by using SPSS version 24. Literature reviews, journals, and papers also are analyzed to support the collected data. The findings indicated that 87.07% of respondents are satisfied with the existing services whereas 69.83% of respondents are satisfied with the food by McDonald's. The findings also showed that the majority of consumers knew McDonald's from social media. The findings provide suggestions for future research and improvement provided by McDonald especially for offering more options and providing more discounts in their services.

Source: International Journal of Applied Business and International Management

DOI: 10.32535/ijabim.v6i2.1167

Authors: Oh Zi Jian, A.A. Gde Satia Utama, Wan Nurin Afrina Binti Wan Musa, Wafiq Bin Hasly, Ramizah Fatimah Binti Al-Rifae, Nur Syawaltul Aisyah Binti Mohamad Hussa, Nofel Andriawan

Institution: Universitas Airlangga

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3194852358

FWCI: 3.864

Cites:

Cited by: 27

Related to: 10