Work

Use of Qualitative Research Approaches in area of Banking and Customer Relationship Management: A Review of Existing Literature

Year: 2020

Type: review

Authors: Samina Khan, Kiran Saba, Maheen Javed

Institutions: Bahauddin Zakariya University, Institute of Southern Punjab

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3194881389

FWCI:

Cites: 21

Cited by:

Related to: 10