Work

Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Brand Management

DOI: 10.1057/s41262-021-00249-3

Authors: Ridhwan O. Olaoke, Steven W. Bayighomog, Mustafa Tümer

Institutions: Eastern Mediterranean University, Cyprus International University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3195084624

FWCI: 2.528

Cites: 98

Cited by: 18

Related to: 10