Work

Buy domestic or foreign brands? The moderating roles of decision focus and product quality

Year: 2021

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2020-0210

Authors: Sherry Xueer Yu, Guang Zhou, Jing Huang

Institutions: Suzhou University of Technology, Shanghai Jiao Tong University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3195089975

FWCI: 5.055

Cites: 122

Cited by: 30

Related to: 10