Work

The Effect of Brand Name on Consumer Buying Behavior: Empirical Study on Somali Students in Istanbul

Year: 2020

Type: preprint

Study design: Observational Study

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3660519

Author: Fuad Bulle

Institution: Istanbul Commerce University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3195539681

Cites:

Cited by: 5

Related to: 10