La máscara de la feminidad: el desarrollo de la industria cosmética facial para mujeres y la configuración de la identidad social femenina
Year: 2020
Type: article
Abstract: Facial cosmetic practice is an ancient human activity that has been carried out by men and women from the most diverse civilizations and cultures. This practice has included an innumerable number of senses according to the uses and customs of each particular social group. However, for approximately two hundred years, facial cosmetic exercise has been considered an activity carried out predominantly by women. So much so that it seems to be part of the exercise of female social identity. In this article, we will review how the cosmetic industry has contributed to linking female social identity with the exercise of cosmetic rituals for beautifying and caring for the skin of women's faces.
Source: Revista SOMEPSO
Authors: Santiago Bavosi, Laura Susana Díaz
Language: Spanish
Subfield: Marketing
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W3195539757