Work

Animosity leads to boycott and subsequent reluctance to buy: evidence from Sino Indian disputes

Year: 2021

Type: article

Study design: Observational Study

Source: Review of International Business and Strategy

DOI: 10.1108/ribs-07-2020-0075

Author: Pranay Verma

Institution: Amity University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W3195623213

FWCI: 6.434

Cites: 76

Cited by: 38

Related to: 10