Work

Priming effect of celebrities on consumer response toward endorsed brands: an experimental investigation

Year: 2021

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm-06-2020-3921

Author: Komal Nagar

Institution: University of Jammu

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3196465660

FWCI: 1.304

Cites: 69

Cited by: 10

Related to: 10