Work

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA

Year: 2021

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2021.1960581

Authors: Miao Miao, I Go, Kayo Ikeda, Hideho Numata

Institutions: Ritsumeikan University, Tokai Gakuen University, Kagawa University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Japan Society for the Promotion of Science

Awards: A Study on Loyalty Creation in Retail through Unconscious Habitual Behavior, Influence of Ownership Structure on Accounting Conservatism - Evidence from Japanese Listed Companies -, G8236522978

OpenAlex ID: W3197340394

FWCI: 2.987

Cites: 31

Cited by: 18

Related to: 10