Work

Xenocentrism, cosmopolitanism, and consumer behavior in emerging markets: important antecedents and consequences

Year: 2020

Type: dissertation

Author: Emmanuel Ato Silva Quaye

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3197914708

Cites: 275

Cited by:

Related to: 10