Work

Authenticity, fit and product type: Testing a celebrity brand extension model cross-culturally

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102736

Authors: María Lucila Osorio, Edgar Centeno-Velázquez, María Eugenia López-Pérez, Ernesto del Castillo

Institutions: Tecnológico de Monterrey, Centro Universitario San Isidoro

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3198154803

FWCI: 3.447

Cites: 69

Cited by: 22

Related to: 10