Work

Past, present and future of luxury brands: a review and bibliometric analysis

Year: 2021

Type: article

Study design: Systematic Review

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-02-2021-0046

Authors: Rehan Husain, Taab Ahmad Samad, Yusra Qamar

Institutions: Aligarh Muslim University, Indian Institute of Management Kashipur

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3198260571

FWCI: 5.515

Cites: 106

Cited by: 34

Related to: 10