Work

The perception of discount sales promotions – A utilitarian and hedonic perspective

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102745

Author: Teck Weng Jee

Institution: Swinburne University of Technology Sarawak Campus

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3198703441

FWCI: 8.502

Cites: 91

Cited by: 55

Related to: 10