Work

The co-creation of value-invited commentaries on "Evolving to a new dominant logic for marketing"

Year: 2004

Type: article

Source: Journal of Marketing

Author: C. K. Prahalad

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3198965247

FWCI: 12.17

Cites:

Cited by: 108

Related to: 10