Work

Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study

Year: 2020

Type: article

Source: SEDME (Small Enterprises Development Management & Extension Journal) A worldwide window on MSME Studies

DOI: 10.1177/09708464211037455

Author: Pragya Keshari

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3199039245

FWCI: 0.769

Cites: 27

Cited by: 7

Related to: 10