Product-flyer location and type of product categories in retailing
Year: 2021
Type: article
Source: Journal of Business Research
Authors: Hongjoo Woo, Angie Chung, Robert Glenn Richey, Christopher Hopkins, Kangbok Lee
Institutions: Yonsei University, Auburn University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
Award: G1510566483
OpenAlex ID: W3199531908