Work

Linking brand personality to brand equity: measuring the role of consumer-brand relationship

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-01-2021-0017

Authors: Anees Ahmad, Swapnarag Swain, Pankaj Kumar Singh, Rambalak Yadav, Gyan Prakash

Institutions: ICFAI Business School, Institute of Chartered Financial Analysts of India, International Management Institute, Institute of Management Technology, Dr. B. R. Ambedkar National Institute of Technology Jalandhar

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200314264

FWCI: 1.838

Cites: 81

Cited by: 10

Related to: 10