Work

Antecedents of mobile advertising value: a precedence analysis using the hybrid RIDIT-GRA approach

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Indian Business Research

DOI: 10.1108/jibr-02-2021-0057

Authors: Anshuman Sharma, Vivek Kumar Pathak, Mohammad Qutubuddin Siddiqui

Institutions: Ajman University, Rajiv Gandhi University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200360701

FWCI: 2.298

Cites: 53

Cited by: 15

Related to: 10