The View on the Feature Orientation of Online Marketing of Homestay in the Suburbs of Beijing
Year: 2021
Type: conference-paper
Abstract: The paper summarized the online marketing approaches of homestay in the suburbs of Beijing.It mainly includes the following marketing methods through online travel agencies, web portal travel channels, social networking platforms, blogs, searching engines and governments promotion platforms.The article further states that feature orientation was the key factor in the success of online marketing of homestay.Moreover, it explained how to operate on the feature orientation.The conclusion is that feature orientation on homestay marketing should pay attention to connotation construction, highlight cultural taste, distinguish market demand, take advantage of geographical advantages and prevent commercial erosion.What's more, homestay operators must be good at breakthrough and innovation.Innovation has played a prominent role in improving the leisure agriculture and rural tourism product system, promoting new business standards, and enhancing the brand value of homestays in the Beijing Suburb.
Author: Xin Yang
Institution: Beijing Vocational College of Agriculture
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W3200395133