Work

What drives consumers to customize products? The mediating role of brand experience

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102773

Authors: Jessica L. Pallant, Ingo O. Karpen, Sean J. Sands

Institutions: Swinburne University of Technology, Karlstad University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200801705

FWCI: 4.825

Cites: 70

Cited by: 34

Related to: 10