Work

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Hospitality & Tourism Research

DOI: 10.1177/10963480211042065

Authors: Hsiu-Yu Teng, Chien-Yu Chen

Institutions: National Taichung University of Science and Technology, Chihlee Institute of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200830737

FWCI: 8.272

Cites: 79

Cited by: 61

Related to: 10