Work

Marketing for competitiveness

Year: 2017

Type: article

Author: Hermawan Kartajaya Philip Kotler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3200994527

FWCI: 2.385

Cites:

Cited by: 29

Related to: 10