Work

Moderating effect of environmental uncertainty on relationship between marketing strategies and competitive advantage of selected insurance firms in Kenya

Year: 2020

Type: dissertation

Author: Elijah Mulinge

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3201096484

Cites: 22

Cited by:

Related to: 10