Work

I read, therefore I buy? Analyzing the impact of flyer distribution and readership on purchase behaviour

Year: 2021

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2021.102725

Authors: Marco Ieva, Cristina Ziliani, Juan Carlos Gázquez-Abad, Ida D'Attoma

Institutions: University of Parma, University of Almería, University of Bologna

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3201173693

FWCI: 0.486

Cites: 66

Cited by: 7

Related to: 10