Work

A structural evaluation of university identification

Year: 2021

Type: article

Study design: Observational Study

Source: International Review on Public and Nonprofit Marketing

DOI: 10.1007/s12208-021-00313-3

Authors: Hulya Bakirtas, Vildan Gulpinar Demirci

Institution: Aksaray University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Aksaray Üniversitesi

Award: G7480242984

OpenAlex ID: W3201805536

FWCI: 0.162

Cites: 86

Cited by: 6

Related to: 10