Work

A study on consumer buying behaviour for fashion and luxury brands under emotional influence

Year: 2021

Type: article

Source: Research Journal of Textile and Apparel

DOI: 10.1108/rjta-03-2021-0026

Authors: Sushil Kumar Bishnoi, Sukhvir Singh

Institution: Mody University of Science and Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3201895296

FWCI: 2.528

Cites: 35

Cited by: 20

Related to: 10