Work

Promoting Pi Day: Consumer Response to Special Day‐Themed Sales Promotions

Year: 2021

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1002/jcpy.1271

Authors: Daniel M. Zane, Rebecca Walker Reczek, Kelly L. Haws

Institutions: Lehigh University, The Ohio State University, Vanderbilt University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3202629336

FWCI: 1.609

Cites: 23

Cited by: 15

Related to: 10