Work

The potential of salient branding of fresh fruit on the supermarket shelf for consumer brand recall

Year: 2021

Type: article

Source: Food Quality and Preference

DOI: 10.1016/j.foodqual.2021.104415

Authors: Anne-Katrin Kleih, Mira Lehberger, Kai Sparke

Institution: Hochschule Geisenheim University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3202878254

FWCI: 1.149

Cites: 28

Cited by: 8

Related to: 10