Work

The role of storytelling in the creation of brand love: the PANDORA case

Year: 2021

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-021-00254-6

Authors: Patrícia Dias, Rita Cavalheiro

Institutions: Universidade Católica Portuguesa, Centro de Estudos de Comunicação e Cultura

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3203747866

FWCI: 7.583

Cites: 57

Cited by: 62

Related to: 10