Work

Effective Reach and Frequency: Does It Really Make Sense?

Year: 1994

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1994.12466937

Authors: Hugh M. Cannon, Edward A. Riordan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W32040167

FWCI: 1.421

Cites: 21

Cited by: 38

Related to: 10