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“My place is your place” ‐ Understanding how psychological ownership influences peer‐to‐peer service experiences

Year: 2021

Type: article

Abstract: This study aims to contribute to the growing literature on peer‐to‐peer services by investigating the relationships among three relevant aspects of such services, namely customers' identification with service providers, customers' feelings of psychological ownership toward the service setting (i.e., the providers' resources), and customers' interaction with service providers. Two empirical studies that investigate real peer‐to‐peer hospitality service experiences demonstrate that identification with service providers engenders a sense of psychological ownership of the service setting, which, in turn, enhances customers' attitudinal and behavioral loyalty. Notably, this effect occurs only when customers engage in cooperative interactions with their service providers.

Source: Psychology and Marketing

DOI: 10.1002/mar.21603

Authors: Giovanni Pino, Marta Nieto‐García, Carol X. Zhang

Institutions: University of Chieti-Pescara, University of Portsmouth, University of Nottingham

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3204136394

FWCI: 7.353

Cites: 94

Cited by: 60

Related to: 10