Work

The Background of Artificial Intelligence Applied to Marketing

Year: 2021

Type: article

Source: Academy of strategic management journal/Academy of Strategic Management journal

Author: Albérico Travassos Rosário

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3204256565

FWCI: 4.239

Cites:

Cited by: 27

Related to: 10