Work

Exploring the chain of effects between local identity and expatriate consumers’ preference for local food brands

Year: 2021

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-12-2020-3253

Authors: Dario Miocevic, Ruzica Brecic, Srdan Zdravkovic

Institutions: University of Split, University of Zagreb, Ekonomski fakultet - Zagreb, Bryant University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3204909189

FWCI: 1.379

Cites: 68

Cited by: 17

Related to: 10