Work

Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model

Year: 2021

Type: article

Study design: Observational Study

Source: FIIB Business Review

DOI: 10.1177/23197145211032762

Authors: Zaheer Ahmed Khan, Hyder Kamran, Ermal Bino, Mudassar Mahmood

Institution: University of Buraimi

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3204959245

FWCI: 1.379

Cites: 51

Cited by: 10

Related to: 10