Work

Research on the positioning method of online community users from the perspective of precision marketing

Year: 2021

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-021-09512-w

Authors: Xiaogang Zhao, Hao Zhang, Hai Shen, Yadong Zhou

Institutions: Xi'an International Studies University, Xi'an Jiaotong University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

OpenAlex ID: W3205069496

FWCI: 1.149

Cites: 40

Cited by: 8

Related to: 10