Work

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Year: 2021

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-021-00814-x

Authors: Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain

Institutions: New York University, University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

Funder: Hong Kong University of Science and Technology

OpenAlex ID: W3205507715

FWCI: 2.3

Cites: 64

Cited by: 22

Related to: 10