Work

Channel Integration and Loyalty in Omnichannel Retailing: The Role of Customer Experience

Year: 2020

Type: article

Study design: Observational Study

Authors: Isadora Gasparin, Luiz Antônio Slongo

Institution: Universidade Federal do Rio Grande do Sul

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205914522

FWCI:

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Related to: 10