Work

Changes in purchasing patterns in the beauty market due to Post–COVID‐19: Literature review

Year: 2021

Type: review

Abstract: BACKGROUND: With online purchases' skyrocketing due to COVID-19, there has been a big change in the beauty products consumers' purchase. AIMS: The purpose of this paper was to review the literature focusing on changes in purchasing patterns in the beauty market after COVID-19 pandemic. METHODS: This review paper is a literature review, and the method is a narrative review. RESULTS: The past and present purchasing of beauty products were rapidly changed. The cosmetics and many beauty products were increased purchasing rate due to marketing of Wanghong broadcasting. Also, the non-face-to-face market environment has expanded after COVID-19. CONCLUSION: As COVID-19 pandemic changes consumer values and lifestyle, its role and function are changing and its purchasing patterns are altered.

Source: Journal of Cosmetic Dermatology

DOI: 10.1111/jocd.14357

Authors: Youngsil Ma, Ki Han Kwon

Institution: Dongguk University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: bronze

OpenAlex ID: W3206255098

FWCI: 1.317

Cites: 35

Cited by: 39

Related to: 10